Lead event door design for sales going live at 11am and 3pm daily. These sales are curated or for major fashion brands, and are expected to generate the highest earnings of the day. All featured photography is styled and shot on site at the Rue La La studios.
Cotton Inc. teams up with Rue La La a few times a year to create a special campaign featuring all cotton-made products. This campaign lasts just over a month and features a spotlight page, along with other shopping pages and a variety of marketing materials. The photography was styled and shot specifically for this campaign, with the direction of "Cool for the Summer". This Cotton campaign doubled its projected profit and was the highest performing Cotton campaign in Rue La La's history.
An artist book created as an ode to Terminal E in Boston's Logan Airport. Inspired by the essay "I, Mercator" by Stephen Hall, the essay is typeset and located at the center. The book unfolds to reveal four smaller books about four specific destinations.
The Rue Diamond Shop
A special spotlight page designed for an event projected to generate a large profit. This spotlight page was for a large diamond event that made over $1 million. The photography was styled and shot specifically for this event, with an emphasis on modern luxury. The design further emphasized the modern twist on a traditional treasure.
A parody language kit exploring the complexities of regional accents and their importance in language. The Boston (or New England) accent is featured here, though the kit was concepted to teach about all United States regional accents.
A special spotlight page designed for an event projected to generate a large profit. This page was for the meal delivery service "HelloFresh". The food photography was supplied by the brand, but gutter and social media imagery was styled and shot by Rue La La. Along with the spotlight page, marketing materials such as emails, banners, and social media assets were also designed.
A concept travel magazine for the adventurous and alternative 20-something, the design inspires with a heavy emphasis on photography and breaking traditional design rules.
Pull From Product
At Rue La La, for cost reasons not all product can be styled and shot by our studio photographers. I developed a digital method to solve this problem by combining provided product shots and high resolution texture images. A cross between art direction, digital illustration, and photo-manipulation, my method transformed, redefined, and elevated this cost-saving initiative.